''What you are as a person is far more important than what you are as a basketball player.'' - John Wooden

  This quote is saying that your personality matters more than your reputation. Meaning that whatever you do wrong meaning your behavior can and will affect your reputation. Also that you as a person you have to worry about your personality not your reputation because your reputation is your personality. John Wood only worried about him as a basketball coach. He didn't  worry about his personality.